If you haven’t heard of Beautypie and you’re into makeup or skincare, you must have been living under a rock. I’m a bit late to the party in opining on the brand so please forgive me. Better late than never and all that jazz, and trust me: Beautypie is still very much relevant!
A bit of information about the “brand”
Beautypie is essentially a beauty subscription service whereby subscribers pay a monthly fee to get access to the extremely reasonably-priced products available on the site. It was founded by Marcia Kilgore, who also founded Soap & Glory and FitFlop. Depending on the subscription you go for, you’ll have a ‘spending limit’: this isn’t the limit on the actual price you’re paying (the member’s price); it’s on the typical price of the products outside of the Beautypie world (the full theoretical price if you will). For example: if you opted for the lowest subscription available which is £5, your spending limit is £50, and if you were to go for an eyebrow pencil with a typical price of £15 but on Beautypie for £4, your spending limit would reduce by the £20 typical price – not the £4 actual price.
If you didn’t buy anything for one or two months, your allowance would roll over each month so you’re not losing out. For example: using the same £5 subscription, if you didn’t use your £50 allowance in the first month it would roll over to the second month and you would have an allowance of £100 for that month.
This is perfect if there are a few things you have your eye on, but you don’t want to pay for the shipping charge on multiple orders – you can just let it roll over for one or two months and then do one big order! Looking at a few of my previous orders, the shipping was £3.36 for all of them, so it’s not loads but it’s nice to avoid paying that multiple times over.
So, all in all the costs are: subscription fee + product (member) prices + shipping = total payable.
You may be wondering what the point in paying a membership fee as well as paying for the product is, but when you can get a pretty good quality retinol serum that allegedly RRPs for £80 and pay £13 it all makes sense!
Beautypie claim that it works by the company going directly to the various labs in different territories and cutting out the “middle men”, celebrity marketing and retailer mark-ups. The below extract from www.beautypie.com details the breakdown with an example of the costs for one product for some clarity:
Every product I’ve come across is also certified cruelty free and “clean beauty”. Yet another reason to love the brand – win-wins all round!
Now we’ve got some background on the brand, it’s time to move on to the products! I won’t go through the ingredients on this post as you’ll be reading for days with the amount of products I have to get through, so I’ll touch on how I got on with each product individually.
The Beautypie products I’ve tried and tested
I’m starting with my #1 favourite beauty product of all time from BP. Don’t click the red X just yet, I know a cleanser is pretty boring for my favourite product but I can’t tell you how amazing it is for the price! This is 100% up there as one of the best cleansers I’ve ever used, and it’s been the one I reach for above any others since I first got it however long ago.
The member price for this is £6.83 (!), which gets you 100ml of some serious cleansing (I actually thought it was a lot more than 100ml as it’s lasts months – and I use a reasonable amount to get the cake off my face!). I apply this across my face and (closed) eyes and leave it for half a minute or so to do the job. I then sweep it all off with a damp face cloth and it leaves no trace of makeup, lash glue or any other products. I really wasn’t expecting much when I first tried it so I was genuinely blown away, and it is honestly my holy grail of cleansers. It comes out as a kind of light cream/gel and then melts once it’s on your face and turns to a milk cleanser when water is applied. Beautypie’s description is: “A superlight triple-texture gentle facial cleanser that transforms from gel to oil to milk (in contact with water).”
NB: don’t do what I did at first and try and apply it to your face and wash it off like a foaming cleanser straight away. It didn’t do anything much – it needs the warm, damp cloth to work its magic after a short time dissolving it all!
I would say this is, in some ways, a dupe for the Clinique Take The Day Off Cleansing Balm as it removes makeup just as well. The only difference is that with Clinique I find there is a slight residue, but not with the Japanfusion cleanser. Even better!
2. SUPER RETINOL CERAMIDE-BOOST ANTI-AGING FACE SERUM and SUPER RETINOL (+ VITAMIN C) NIGHT RENEWAL MOISTURIZER
I’ll start with the serum first as I use this before the moisturiser. A little really goes a long way with this serum, so for 50ml of product at £13.18 this is almost literally a steal. There is a slight smell to it, but it’s really not unpleasant in any sense. It’s almost quite nice (?!), but it’s not fragranced intentionally – I think it must just be the scent of the formulation, but it’s barely there.
Now, I said I wouldn’t go through ingredients but I’ll just mention the dream mix in this: encapsulated ceramide complex, concentrated ceramides, hyaluronic acid and lactic acid. So it’s not only a wrinkle-fighting serum; it moisturises and exfoliates as well!
Now I’m not at an age where I have particularly noticeable wrinkles, but I am getting to the point where I’m noticing those dreaded fine lines making their unwelcome appearance. I noticed a reduction in them after using the serum (combined with the moisturiser), especially on my forehead. I don’t need a particularly strong retinol to fight them, so this is perfect for what I’m looking for and it really does the job well!
You don’t need much of the moisturiser either as it’s very effective with a small amount, and spreads easily over your face upon application. At £10.74 for 50ml this is another product you’re almost obligated to buy with that value. There isn’t much of a scent with this.
The ingredients list boasts encapsulated slow-release retinol, shea butter, Ferulic Acid (antioxidant) and vitamin C to name just some of the superstar ingredients.
There’s always the warning around irritation with retinols, but I can’t say I noticed anything of the sort with these products. Perhaps that’s due to the other skin-friendly ingredients working to counteract those nasty effects, but I’m still conscious of wearing my SPF after using it regardless. Side note: I know I keep saying this in posts, but SPFs are so important, especially after using products that render your skin more susceptible to damage – such as AHAs/BHAs and retinols as prime examples.
Both of these products are particularly popular among the Beautypie members for good reason, and I must admit to already having my replacements of each of these in my skincare drawer….
Side note – I also used the retinol eye cream previously which had similar effects!
3. SUPERDOSE™ VITAMIN C OXYGEN BOOSTING MOISTURIZER
I really liked this moisturiser for quite a while when I first tried it, and got through 3 tubes of it consecutively. I’m still very much a fan of it, but I must admit I haven’t been reaching for it as much in the wake of trying out other products and I’m not desperate to go back to it.
I do find it to be very lightweight and moisturising, and it sits under makeup pretty well. It absorbs quickly, a quality I always look for in a daytime moisturiser, which is a big plus for this. There’s no scent and I didn’t find it irritating at all.
I’ll definitely go back to this moisturiser at some point soon and I’d really recommend it to anyone looking for a good daytime cream with a good injection of vitamin C, so perhaps I’ll realise I missed it a lot more than I initially thought when I do.
4. FRESH GLOW BREATHABLE SETTING SPRAY
This is one that is a nice-to-have as another step in your routine, but I can’t say I was particularly overwhelmed with it. That may just be because I’m not too fussed by setting sprays as, in my opinion, they’re not revolutionary,
I would say it set my makeup fairly well, but it’s not life-changing for me. There’s a nice light scent to it, and it feels pretty refreshing to put it on. I would keep using it as my go-to setting spray if I had one as it’s nice and costs just £6.30 (members price, of course) but that’s just it: it’s just “nice”. It is useful in the summer when you’re out and about and melting, so it fits in your handbag and serves as a refresher when you need it.
I’d recommend this to anyone who feels a setting spray is necessary in their routine, but it’s not a must-have otherwise.
5. DR GLYCOLIC™ MULTI-ACID (6.5%) MICROPEELING PADS
The clue’s in the name: Glycolic Acid! Working with niacinamide, natural fruit AHAs and polysaccharides, this provides a gentle resurfacing of the skin. I found these caused no irritation and were pretty gentle yet effective. I could notice a difference in my skin: it was smoother, softer and I believe clearer, so I considered these a ‘good’ purchase.
However… there are only 30 pads in each pot, which are one-time-use only. For this reason I don’t think I’ll repurchase these (I did re-order a second pot just to fully test them out for a fair review) as it’s quite wasteful in that respect. There are also so many resurfacing and chemical exfoliant products on the market now that last longer than 30 uses.
6. TRIPLE HYALURONIC ACID & LIPOPEPTIDE SERUM
Ok, now this is another superhero product from BP in my opinion! This regularly makes an appearance in the batches I order.
This feels so silky and light, and absorbs pretty quickly. My skin feels instantly hydrated after I use this and I’m always tempted to use more! Yet again, a little goes a long way and has a massive impact. I often don’t bother with an official ‘moisturiser’ and just use this, never feeling like I should have used a moisturiser too. I’m noticeably more dewy, which is very welcome!
For some reason the second batch I got had changed colour from the pink dispenser to a clear dispenser and serum (pictured below), but so far I haven’t noticed a difference. They have addressed this on the product’s page: “Please note: Our current batch is packaged in our original white bottles, but the formula is exactly the same! (Going forward, our pink bottles will return as our permanent go-to.)“
In my opinion, this is a must-have for anybody with dehydrated skin in need of a boost, or to be honest anybody who just wants to keep that hydration and moisture flowing in their routine.
7. PLANTASTIC™ MICROPEELING SUPER DROPS
These little drops are gems of brightening miracles!
I used these in addition to my usual resurfacing products with no issues whatsoever. They’re pretty gentle and contain derivatives of fruits to smooth and resurface the skin, and are made up of 95% natural ingredients.
These are a key part of my skincare routine (I do have a break from when when I’m trying out stronger resurfacing products just to make sure my skin isn’t being stripped of everything it has, but I always find my way back to them pretty fast as they really are a miracle product for my skin.
Now I am no expert so please don’t take this as skincare advice, but I would have thought these would be su8itable for even sensitive skin to benefit from due to their gentle yet effective properties. But everybody’s skin is different so it’s always important to take care when trying new products.
8. SUPERACTIVE CAPSULES ESSENTIAL CERAMIDES +
Erm, first of all can we just address how pretty these look?!
Now I need to be honest: I’ve tried a few of these but I don’t feel I’ve tried them enough to be able to give you a real review. So until then, I can only tell you that I encountered no irritation or adverse effects when I tried these out. They’re really fun to use and there’s enough product in each little capsule to cover the face and neck adequately.
Sorry I can’t give you a proper in-depth review of my experience, I’ll update in due course! For now, enjoy the aesthetics…
9. QI ENERGY™ BREATHABLE MOISTURE GINSENG BEAUTY SLEEP MASK
Whew, nearly there…
This mask is a dream for while you dream!
With its hydrating, skin barrier-repairing, age-fighting goodness, this mask really is a top-notch product in my opinion.
As we’re getting into winter, I know I’ll be heavily relying on this to see me through. When I wake up after using this overnight, my skin feels SO soft and happy with me. There’s no sign of any dryness, and certainly no signs of irritation after I indulge my skin in this sleep mask.
This is the first sleep mask I tried (I think) and I was very impressed with it. This is yet another product that just. makes. sense. At £8.77 (members price, again) it’s so worth giving a try to (hopefully) get the same results!
10. PURE CERAMIDES ELASTIC BOOST EYE MOISTURE SERUM
Have I saved the best until last? Maybe, at least alongside the cleanser.
These keep going out of stock for a good reason – they’re amazing! I periodically whine about the hyper-sensitive skin around my eyes (yes, we all have sensitive skin around them but mine comes at me with a vengeance!) and this has been a life-saver at times.
I layer this under my usual eye-cream (at least the ‘usual’ that I’m using at the time), but to be honest there are occasions I’ve used this on its own and it’s gone to WORK. The effects are incredible. It’s so hydrating, absolutely no irritation whatsoever, and I’ve found it really soothing at times when I need it. The rollerballs are so relaxing and it’s a bit of a treat to use these after a long day when I’m in need of a self-pamper session. They really help to de-puff in the mornings as well which is always welcome.
Plus they look REALLY cool! The only downside is that there’s not enough of it in the tube as it’s easy to get through it quickly, so it’s a pain when there’s a wait for restock. But it’s worth it! The popularity of this product is evidenced by the note BP have put on the product page: “Demand has exceeded expectations and we are awaiting packaging from a supplier“
This has had a big impact for me in my routine, so I would really recommend it to anyone who needs that hydration around their eyes!
So there we have it! This post was in no way sponsored by Beautypie – I’m just a massive fan of the products. (guilty). I must admit I really adore the simplistic style of the packaging as well. I find it so appealing! I’ll do another post at some point when I’ve tried some other skincare bits from there.
For now, I hope you enjoyed reading and I’ll be doing a (shorter) post on the makeup I’ve tried from Beautypie next. Thanks so much for reading!
In A Beauty World 
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